Get Featured On Instagram: Tips & Strategies

Are you looking to boost your Instagram presence and reach a wider audience? Getting featured on Instagram can be a game-changer, significantly increasing your visibility, attracting new followers, and driving engagement. In this comprehensive guide, we'll explore effective strategies and actionable tips to help you get featured on relevant Instagram accounts. Guys, let's dive in and unlock the secrets to Instagram success!

Understanding Instagram Feature Accounts

Before we delve into the strategies, it's crucial to understand what Instagram feature accounts are and how they operate. Instagram feature accounts, also known as curation accounts, are profiles that share content created by other users. These accounts typically focus on a specific niche, theme, or industry, such as photography, travel, fashion, art, or food. They act as a hub for discovering talented creators and inspiring content within a particular area of interest. Feature accounts often have a substantial following, ranging from thousands to millions of users, making them a powerful platform for exposure.

Why Getting Featured Matters

Getting featured on a relevant Instagram account offers numerous benefits:

• Increased Visibility: A feature can expose your content to a vast audience who may not have discovered your profile otherwise. This surge in visibility can lead to a significant influx of new followers.
• Enhanced Credibility: Being featured by a reputable account adds credibility to your profile and establishes you as a noteworthy creator in your niche. It signals to potential followers that your content is worth checking out.
• Targeted Audience: Feature accounts curate content within specific niches, ensuring that your work is seen by individuals who are genuinely interested in your subject matter. This targeted exposure increases the likelihood of attracting engaged followers who will actively interact with your content.
• Website Traffic and Conversions: If you include a link to your website or online store in your Instagram bio, a feature can drive traffic to your external platforms. This increased traffic can translate into higher conversion rates and ultimately boost your business.

Identifying Relevant Feature Accounts

The first step in getting featured is to identify feature accounts that align with your content and niche. This involves researching and compiling a list of accounts that curate content similar to yours. Here's how to find relevant feature accounts:

• Niche-Specific Keywords: Start by searching for keywords related to your niche on Instagram. For example, if you're a travel photographer, search for terms like "travel photography," "nature photography," or "adventure travel." Explore the profiles that appear in the search results and identify those that feature other users' content.
• Hashtag Research: Hashtags are a powerful tool for discovering feature accounts. Search for hashtags commonly used in your niche, such as #travelgram, #fashionphotography, or #foodphotography. Many feature accounts include relevant hashtags in their bio or posts, making them easier to find.
• Explore Pages and Recommendations: Pay attention to the accounts that Instagram recommends to you in the "Explore" tab. Instagram's algorithm suggests profiles based on your interests and activity, so you're likely to discover relevant feature accounts this way. Additionally, check the "Following" list of creators in your niche, as they may be following or have been featured on relevant accounts.
• Engage with Existing Features: Once you've found a few feature accounts, browse their feed and identify the users they've featured. Follow these users and engage with their content. They may have also been featured on other relevant accounts, expanding your list of potential targets.

Building a Target List

As you research, create a list of feature accounts that you want to target. Include details such as the account's username, follower count, niche, and any specific submission guidelines they may have. Prioritize accounts with a high follower count and a strong engagement rate, as these will offer the most significant exposure. However, don't overlook smaller, niche-specific accounts, as they can be highly effective in reaching a targeted audience.

Optimizing Your Instagram Profile

Before you start submitting your content to feature accounts, it's crucial to optimize your Instagram profile to make a strong first impression. A well-optimized profile will not only increase your chances of getting featured but also encourage visitors to follow you.

• Compelling Bio: Your bio is your chance to tell potential followers who you are and what you do. Write a concise and engaging bio that clearly communicates your niche, style, and value proposition. Use relevant keywords to improve your profile's searchability. Include a call to action, such as "Follow for daily inspiration" or "Tag us to be featured."
• High-Quality Profile Picture: Your profile picture is the first thing people see, so make sure it's a high-quality image that represents your brand or personal style. Use a clear and professional photo, such as a headshot or logo.
• Consistent Branding: Maintain a consistent visual aesthetic across your profile and content. Use a consistent color palette, editing style, and overall theme to create a cohesive and recognizable brand identity. This will make your profile more visually appealing and memorable.
• Engaging Content: Post high-quality, visually appealing content that aligns with your niche and target audience. Use a variety of formats, such as photos, videos, stories, and reels, to keep your feed engaging and dynamic. Aim for a consistent posting schedule to keep your audience engaged and coming back for more.

Creating Feature-Worthy Content

To get featured, you need to create content that stands out from the crowd. Feature accounts are looking for exceptional, original, and visually appealing content that their audience will love. Here are some tips for creating feature-worthy content:

• High-Quality Images and Videos: Use a good camera or smartphone to capture high-resolution images and videos. Pay attention to lighting, composition, and editing to create visually stunning content. Invest in professional photography equipment if your budget allows.
• Original and Unique Content: Avoid posting generic or overused content. Strive to create original and unique content that reflects your personal style and perspective. Experiment with different angles, compositions, and editing techniques to develop a signature look.
• Tell a Story: Content that tells a story is more engaging and memorable. Use your captions to share the story behind your photos or videos, adding context and emotion to your work. Connect with your audience on a deeper level by sharing your experiences, insights, and passions.
• Use Relevant Hashtags: Hashtags are essential for discoverability on Instagram. Use a mix of broad and niche-specific hashtags to reach a wider audience and attract the attention of feature accounts. Research popular hashtags in your niche and use them strategically in your captions.
• Engage with Your Audience: Respond to comments and messages, and actively engage with your followers. Build a community around your profile by fostering meaningful interactions and relationships. Feature accounts are more likely to feature creators who have an engaged and active following.

Submitting Your Content for Features

Once you've identified relevant feature accounts and optimized your profile, it's time to start submitting your content for consideration. Each feature account may have its own specific submission guidelines, so it's crucial to research and follow them carefully. Here are some common methods for submitting your content:

• Tagging the Account: Many feature accounts ask users to tag them in their photos or videos using a specific hashtag or username. Check the account's bio or recent posts for instructions on how to tag them.
• Direct Messaging: Some feature accounts accept submissions via direct message (DM). Send a polite and concise message with a link to the content you'd like to be considered. Include a brief description of the content and why you think it would be a good fit for the account's audience.
• Email Submissions: Some feature accounts may have an email address specifically for submissions. Follow the instructions provided in their bio or website for sending your content via email. Include high-resolution attachments and a clear subject line.

Following Submission Guidelines

It's essential to follow the feature account's submission guidelines precisely. Failure to do so may result in your content being overlooked. Pay attention to details such as:

• Image Size and Quality: Submit high-resolution images or videos that meet the account's specified dimensions and quality requirements.
• Caption Requirements: Some accounts may require you to include specific information in your caption, such as the location, gear used, or the story behind the image.
• Hashtags: Use the designated hashtags in your caption to increase the chances of your content being seen.
• Number of Submissions: Avoid submitting too many posts at once, as this may be considered spammy. Space out your submissions and only submit your best work.

Engaging with Feature Accounts

Building relationships with feature accounts is crucial for increasing your chances of getting featured. Engage with their content, leave thoughtful comments, and show your support. This will help you get noticed and establish a connection with the account's curators.

• Follow the Account: Start by following the feature accounts you're targeting. This will allow you to stay updated on their latest posts and submission guidelines.
• Like and Comment: Regularly like and comment on the account's posts. Leave thoughtful comments that add value to the conversation and demonstrate your genuine interest in their content.
• Share Their Content: Share the feature account's posts in your stories or repost them to your feed (with credit, of course). This will help you show your support and introduce the account to your followers.
• Direct Messaging (Sparingly): While it's generally best to avoid bombarding feature accounts with DMs, you can send a polite message to introduce yourself and express your admiration for their work. However, avoid directly asking to be featured in your initial message. Focus on building a genuine connection first.

Patience and Persistence

Getting featured on Instagram takes time and effort. Don't get discouraged if you don't see results immediately. Be patient, persistent, and continue creating high-quality content. The more you engage with feature accounts and submit your work, the higher your chances of eventually getting featured.

• Track Your Submissions: Keep a record of the accounts you've submitted your content to, the date of submission, and any feedback you've received. This will help you track your progress and identify areas for improvement.
• Analyze Your Results: If you get featured, track the impact on your profile. Monitor your follower growth, engagement rates, and website traffic to assess the effectiveness of the feature.
• Learn and Adapt: Continuously learn from your experiences and adapt your strategy accordingly. Pay attention to what works and what doesn't, and adjust your approach to maximize your chances of getting featured in the future.

Conclusion

Getting featured on Instagram can significantly boost your visibility, attract new followers, and enhance your credibility. By identifying relevant feature accounts, optimizing your profile, creating feature-worthy content, and engaging with the community, you can increase your chances of getting featured and achieving your Instagram goals. Remember to be patient, persistent, and focus on creating high-quality content that resonates with your target audience. Guys, keep creating awesome content and engaging with the community, and you'll be well on your way to Instagram success!